AI · 10 November 2026 · 3 min read
OpenAI introduces Businesses in ChatGPT
On 10 November OpenAI opened a beta that lets a business claim a profile in ChatGPT, add product feeds, and see mentions and website clicks. Business Agents, which let a person chat with a company, start with eligible US ecommerce and online-service firms. OpenAI says it does not share those chats with the business.
OpenAI said on 10 November that it is introducing Businesses in ChatGPT, in beta. The announcement says the feature is a way for businesses to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub, a company can claim its organisation and, once verified, update details and add product feeds that include pricing and availability. Shopify merchants can connect a store from Business Hub or from the Shopify admin. OpenAI says eligible Shopify products are already in ChatGPT through Shopify Catalog.
Business Agents let a person chat with an agent from a business about its products or services. OpenAI says these start with eligible ecommerce and online-service businesses in the United States. The company says the agent conversation is labelled and is separate from the person’s ChatGPT conversation. A business can sponsor its agent and use it as the destination for ChatGPT ads. OpenAI says sponsored placements are labelled and are separate from ChatGPT’s answers.
On measurement, Business Hub shows aggregated figures: the number of mentions, website clicks, and common themes in conversations where the business’s website is cited. OpenAI says it does not share users’ conversations or Business Agent chats with businesses. The announcement does not publish a price for claiming a profile.